This Saturday marks the 3rd year that Kraft Canada and the Ottawa Food Bank are looking for hugs. Why hugs? Well for every hug sent via Kraft Canada, they will donate a jar of peanut butter to the Ottawa Food Bank, one of the items on their ‘most needed’ list.

The goal this year is to collect 10 000 hugs, but I’m sure we can do much better than that. Just click here to send a virtual hug to everyone you know before Saturday and encourage them to spread the love and send a few hugs too!

Feel like you could use the real thing? This Saturday the Kraft Canada life-sizedΒ plush bears will be hitting the Byward Market between 11am and 4pm Β in search of hugs – come get some!